It can be a right pain in the arse when you mistake toilet wipes for loo roll - just ask Leon Gleed.
The lorry driver, from Cwmbran, south Wales, was left with a stinging ring after he spent several days cleaning his rear with antibacterial toilet cleaner wipes, which he misidentified as wet wipes.
His girlfriend, Sadie Williams, picked up the 'Active Flushable Toilet Wipes' a couple of weeks ago from a Tesco Express store in the town of Risca, before placing them in their bathroom beside the bog.
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It was only after developing a nasty rash that Leon inspected the wipes and realised the error of his ways.
But if he was hoping for sympathy from Sadie, it wasn't forthcoming; in fact, she burst out laughing and called him 'stupid'.
"I thought the product was wet wipes you use to go to the toilet with - but as it turned out, that wasn't the case," the 29-year-old recalled.
"When I developed the soreness I knew something wasn't quite right and when I checked the packaging it said 'kills 99 percent of bacteria'.
"Sadie said to me 'How can you be so stupid?', but I think cleaning products should have warning labels on them so they're more identifiable."
Thankfully, his rear end is now in much better shape, but it was bleak for a while there, particularly given his occupation.
Leon said: "I've come through the worst of it now - I had to use Sudocrem down there for a week.
"Being a lorry driver it was hard to get in and out of the truck for a while because of the constant chafing and burning pain.
"The only way I can describe it is like the night after a hot curry but ten times worse.
"I know it was a silly mistake to make but I'm convinced there's other people out there who have done the same."
A spokesperson for Tesco said the supermarket does everything it can to clearly package products.
They said: "We were sorry to hear about this.
"We make the labelling on our packaging as clear as possible for customers.
"Our toilet roll and related products are also in a separate aisle in the Risca Extra from these cleaning wipes."
Jake Massey