People are flocking to social media oozing in second-hand embarrassment over a Dragons' Den pitch.
Edinburgh businessman Cally Russell has appeared on Dragon's Den twice and declined deals both times.
The 18-year-old impressed the Dragons with his pitch before revealing his famous connection
It turns out the t-shirt worn by entrepreneur David Hawcock during his chess pitch was totally relevant
He left the Dragons ‘blown away’ with his product
Rachel Lowe appeared on Dragon's Den in 2005... and it didn't go well
Peter Jones was once so bowled over by a contestant’s net worth that he practically offered him a place on the judging panel
This year at Christmas, unwrap your presents to the dulcet tones of Deborah Meaden making armpit fart noises.
Deborah Meaden has been a ‘Dragon’ on BBC's hit TV show Dragons' Den since 2006, but what is she worth?