People are flocking to social media oozing in second-hand embarrassment over a Dragons' Den pitch.
Prepare to be transported back to GCSE Drama:
Television programmes have developed so much over the years sometimes you forget about the weird, wacky and wonderful days where you would sit on the sofa and be entertained by Dick and Dom shouting 'Bogies' in public places or The Inbetweeners calling an unsuspecting passersby a 'Bus w****r'.
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One particular pitch which graced the screens of the BBC during an old episode of Dragons' Den has resurfaced online and it's nothing short of a corker.
Uploaded to TikTok, the video shows a man - with possibly one of the most British names ever - called John Foster Smith take to the den from under the covers of a duvet.
Very much getting into his bedroom role play, Smith sets the scene for the Dragons: it's currently 2am and he's just been woken up by his partner who he's sharing the bed with.
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Smith complains his partner is hogging the bed and - putting in a slightly less convincing performance - Smith's partner Roz Adams shouts back: "No, I'm not. You are."
Adams then pops up from underneath the covers and the pair reveal their invention: a 'Lay Line sheet'.
The line in the sheet - which isn't 'uncomfortable' and can be 'fe[lt] in the dark' - supposedly helps each half of the couple stick to their fair share of the bed, resulting in, apparently, a better night's sleep for all.
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Their offer to the Dragons? Well, Smith and Adams asked for £50,000 in return for 20 percent of the business.
Adams states: "We're looking to develop licensing agreements with the major department stores, and we're also looking to trial our own short run of production."
Smith then adds: "Now, there's just one more question. Which of you would like to get into bed with us?" - a joke which is met by what can only be described as a nail-scrapingly painful silence from the Dragons.
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It shouldn't come as a massive surprise the couple received an 'unamused' response from the Dragons.
Entrepreneur Peter Jones said: "So the idea came to you when your wife crept across that halfway house? Most men would get excited by that, but you didn't.
"You look pretty sane to me but I think the product is ridiculous."
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And viewers of the re-shared footage certainly agree, flooding to the post gobsmacked over the pitch.
One said: "The real problem is: they are dead serious."
"How do you expect someone in deep sleep to realise when are they crossing the line?" another added.
A third commented: "People are flocking to social media oozing in second-hand embarrassment over a Dragons' Den pitch."
A final echoed what the Dragons said, simply resolving: "I'm out!"
Topics: BBC, Business, Deborah Meaden, Money, UK News, Dragons Den
Poppy Bilderbeck