Stars descended on the UK capital on Saturday night (2 March) as the Brit Awards got underway in London.
Escapism hitmaker Raye cleaned up, taking home a record-breaking six gongs in a single night, while Kylie Minogue put on a stellar performance and Dua Lipa's dad stole her spotlight with his handsomeness.
But as well as being an opportunity for music artists to receive the recognition they deserve for all their hard work, the annual awards show is also the perfect time for a string of viral moments to rear their heads.
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A woman's bum crack bizarrely ended up on display for the whole country to see, a weird kiss cam skit near the beginning and even some live performances didn't seem to live up to expectations.
But former I'm A Celebrity star Roman Kemp seemed to want to try and take the awkwardness to new heights while presenting alongside Love Island host Maya Jama and BBC Radio 1 presenter Clara Amfo at this year's Brits.
Take a look at this:
He was waltzing around among the famous faces in the crowd while making a few wisecracks, but one of his pun's really seemed to get people talking...for all the wrong reasons.
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While stood in between an array of busy tables, Kemp said: "I'm in amongst it! Look at this! This is like a hubbub of who's who of the music industry. Honestly, it's been busier down here than at the Red Bull's press office."
The awkward dig was directed at Red Bull team boss Christian Horner, who has recently hit the headlines following an investigation into his claims that he had engaged in 'inappropriate behaviour'.
In claims first publicised on 5 February, the husband of ex-Spice Girl Geri Halliwell was accused of 'coercive behaviour', facing allegations over his conduct towards a female employee.
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Horner has always denied the allegations and he was cleared of any wrongdoing on 28 February following an independent probe conducted by a London KC.
The decision, which arrived in the week preceding the 2024 F1 season opener yesterday (2 March), meant that Horner could continue his responsibilities as Principal of Red Bull Racing.
Red Bull said in a statement: "The independent investigation into the allegations made against Mr Horner is complete, and Red Bull can confirm that the grievance has been dismissed. The complainant has a right of appeal. Red Bull is confident that the investigation has been fair, rigorous and impartial."
Topics: Brit Awards, Celebrity, UK News, Formula 1