BBC Sport's Emma Jones has exposed some of the creepy messages she's received in her DMs.
In a skit posted on social media, the journalist says she is hoping for a 'less horny 2024'.
Without making light of men thinking it's 'okay' to send creepy messages to women, the TV presenter has since responded by starting her own 'DM helpline' because the situation has become so bad.
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Jones starts off the video by addressing one man called 'Roger' who went too far with his DM.
While wearing a 'helpline' headset, she said: "You sent a message to a woman on the internet and she hasn't replied?
"Right ok, well you're in the right place Roger. What did the message say?"
Sharing Roger's message on-screen, it read: "Av u got webcam. Wud luv to see your jubblies."
Jones continued: "Webcam? When was the last time you used a web cam Roger? 'It's come in handy over the years'?
"Ok, not the point, the point is it's deeply inappropriate to tell a woman on the internet you'd like to see her jubblies in an opening message.
"I'd always advise our callers to open up with a question Roger. Oh you did ask a question?"
"Wud u shake them on cam for me," read the next message.
"Yeah not really the question I had in mind to be honest with you Roger," Jones replied.
She joked: "I was thinking more along the lines of 'hi, how are you? What are you up to this week?'. Yeah I know you want to see her jubblies Roger but I'm guessing she hasn't shaken them for you on web cam after those messages? I thought not.
"Listen Roger my advice to you would be throw your web cam away and stop being so horny in your opening messages. Alright thanks Roger, happy New Year, stop being so horny. Take care, bye bye."
Her caption to the video read: "It’s been a busy time of year on the DM helpline. Here’s to a less horny 2024."
Commenting on the clip, one person said: "Every bloke called Roger is bricking it now."
"This is funny but also sad that men think this is normal behaviour! Some things are done in private and most men know this," another added.
A third agreed: "Been on this planet several years now and it still boggles me mind how some men think stuff like that is acceptable.
"Fair play for calling them out like this though."
Anish Vij