It wasn't too long ago that Prime was causing absolute havoc in stores as fans would stand in-line to bulk-buy the drink and sell it on for up to a 400 percent profit.
But now that KSI and Logan Paul's drink is largely in stock for its normal retail price, it seems that the influencers have created another marketing frenzy with the announcement of a £400,000, 24k Gold Prime Bottle.
Both Brits and Americans are now desperately trying to win the solid gold bottle of Prime available - for free - on 10 November.
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The pair explained in their promo video: "The golden Prime will be encased in bulletproof glass.
"To get to it you must correctly guess a six-digit code.
"Each person only has one guess and only 20 seconds to make that guess.
"If the code is not guessed correctly within 48 hours, the torches inside the case will ignite.
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"And the gold prime bottle will be incinerated completely - worth absolutely nothing. Mark Rober made it."
Former NASA engineer Rober then makes a cameo, all while holding a flame thrower.
As you do.
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The YouTube stars - who were once former rivals in the boxing ring - said that the gold bottle will land in both London and New York.
Although KSI said it will be 'absolute chaos', he urged fans to 'please be safe'.
And now people are trying their best to get their hands on the prize as the challenge has finally arrived in the UK.
Brits will only have 48 hours to obtain the solid gold Prime bottle, starting today (November 10) at 3pm (BST).
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Only the correct six-digit code will unlock the case containing the golden Prime bottle.
Each person gets one guess and it must be made within 20 seconds.
And what's even more insane is if the code isn't guessed within 48 hours, the bottles will be destroyed.
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In addition to the 'Prime Gold Bottle Instant Win Game', the locations will also have 'Gold Store' pop-ups with merchandise for sale.
A statement reads: "We do everything BIG. Since we created PRIME, we’ve made our own blueprint when it came to marketing, scaling, and building the brand.
"In a short period of time, we’ve become the fastest-growing beverage company in history, selling our one-billionth bottle in just year two.
"We’re confident our fans will be pleasantly surprised when they visit our celebratory Gold Stores and see what a unique experience our team has built."
Topics: KSI, Logan Paul, Food And Drink, Celebrity
Anish Vij