The glow of a mobile phone, the rustling of sweet wrappers and someone asking if they can squeeze past you to nip to the loo are things that can really distract you from the plot while you're in the cinema.
But bizarrely, it's the popcorn buckets which are diverting the attention of film fans flocking to watch Dune: Part Two.
Then again, when you see them, you can understand why.
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Rather than fighting to get a ticket in a packed out theatre, audiences are instead scrapping over the limited edition container which the classic movie snack comes in.
Focus has fallen on the unique popcorn buckets which have been released as part of the promo for Dune: Part Two, rather than what's actually going on in the sequel.
But here's the trailer in case you are actually interested:
The first instalment of the sci-fi film achieved incredible success at the box office as well as awards shows, scooping six Academy Awards, including Best Cinematography, Best Original Score and Best Visual Effects.
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Timothée Chalamet, Rebecca Ferguson, Oscar Isaac, Josh Brolin, Stellan Skarsgård, Dave Bautista, Stephen McKinley Henderson, Jason Momoa, Javier Bardem and Zendaya made up the cast the flick that was released back in 2021.
Austin Butler and Florence Pugh are now joining in the fun the second time round to finish off the story, which is based off Frank Herbet’s 1965 book of the same name.
As Dune only covered events from the first half of the book, the sequel depicts what happens later in the epic novel.
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But if your local cinema's viewings for Dune: Part Two are sold out, blame the promotional popcorn buckets rather than the allure of the A-list cast.
Film lovers at AMC Theatres in the US have been able to get their hands on one of the strange-looking containers, which is supposed to emulate the mouth of the sandworm monster - although it looks like something much stranger.
Maybe we all need to get our minds out of the gutter, or maybe the design team should have gone back to the drawing board - but then again, the chatter around the popcorn buckets has become brilliant advertising.
It seems like people are still preoccupied with the prospect of owning one of the coveted popcorn holders even after finally going to watch the film.
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One social media user fumed on X: "Dune 2 was sick but didn’t get a popcorn bucket, so what’s the point?"
Another joked: "Going to see Dune 2 today, and I’m really hoping they still have the butthole popcorn bucket."
A third added: "Happy Dune 2 popcorn bucket day to all those who celebrate!"
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Someone else wrote: "There’s already a f**king black market developing for these f**kers. It’s easier to buy a PS5 than a Dune popcorn bucket in Canada."
And a fifth laughed: "Has anyone stuck their d**k in that dune popcorn 'bucket' yet?"
One bloke turned up to the pictures and proudly posed next to a poster for Dune: Part Two in a Dune t-shirt displaying the slogan, 'I'm just here to f**k the popcorn bucket'... so I guess that answers that question.
Sadly, or maybe thankfully, it doesn't seem like the borderline-pornographic popcorn buckets are up for grabs in the UK.
Topics: Cinema, TV and Film, US News, Weird