• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • FFS PRODUCTIONS
    • Say Maaate to a Mate
    • Daily Ladness
    • UOKM8?
    • FreeToBe
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Truth shared following viral theory Mario doesn’t actually say ‘It’s-a-me Mario’ as catchphrase

Home> Entertainment> Gaming

Published 19:45 22 Oct 2025 GMT+1

Truth shared following viral theory Mario doesn’t actually say ‘It’s-a-me Mario’ as catchphrase

Fans were speculating on social media that Mario doesn’t actually say 'It’s-a-me, Mario'

Anish Vij

Anish Vij

90s gamers have been questioning the famous ‘it’s-a-me Mario’ catchphrase that has been around ever since Super Mario 64 in 1996.

Over the past few years, there's been some rumours floating about that Nintendo’s iconic character Mario doesn’t actually say 'It’s-a-me, Mario'.

Instead, people have speculated that all this time, Mario has been actually saying 'Itsumi Mario'.

So according to a Yahoo report, it didn't take long for the theory - circulating in multiple languages including English, French, German, and Spanish - to go viral.

Advert

One Spanish-language post from 2024 apparently racked up over 362,000 views, while a related post on X garnered more than 4.1 million views.

The viral rumor suggested that the supposed catchphrase 'Itsumi' was said to mean 'great' or 'superb' in Japanese, implying that Mario was introducing himself as 'Super Mario' rather than using his familiar catchphrase.

Fans were speculating on social media that Mario doesn’t actually say 'It’s-a-me, Mario' (Getty Stock Images)
Fans were speculating on social media that Mario doesn’t actually say 'It’s-a-me, Mario' (Getty Stock Images)

However, this claim was quickly debunked by fact-checkers and language experts.

Nintendo has consistently referred to the line as 'It’s-a-me, Mario' since the character’s debut in Super Mario 64 in 1996.

Advert

The official Nintendo online store even sells a 12-inch talking Mario figure labeled 'It’s-A Me, Mario™! Figure', which features over 30 phrases from the games, including the famous catchphrase itself.

Multiple regional Nintendo websites, including the French-Canadian version, also reference 'It’s-a-me', never 'Itsumi'.

'It’s-a-me, Mario' is the official line (Nintendo)
'It’s-a-me, Mario' is the official line (Nintendo)

Now, we've got longtime voice actor Charles Martinet - who voiced the character from the mid-1990s - to thank for the iconic phrase.

Nintendo confirmed that he stepped away from the role in 2023 in a statement, thanking him for 'sharing the joy of Mario'.

Advert

“It has been an honor working with Charles to help bring Mario to life for so many years and we want to thank and celebrate him,” the gaming company said.

On the decision to move into a Mario Ambassador role, he said on a GalaxyCon Austin panel: "I'm not retired as it were, I don't know how - but I'm an ambassador and as we step forward into the future I will learn - we'll all learn what exactly that is," Martinet said.

"But in the meantime... I'm always an ambassador of Nintendo and Mario and all of these events because I just cherish every moment of it.

"And I hope your love of the games continues and grows the way mine does, so thank you so much."

Advert

He admitted at the time that he doesn't know 'anything about it'.

Featured Image Credit: Getty Stock Images

Topics: Super Mario, Gaming, Retro Gaming

Anish Vij
Anish Vij

Anish is a Journalist at LADbible Group and is a GG2 Young Journalist of the Year 2025. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

X

@Anish_Vij

Advert

Advert

Advert

  • Nintendo finally reveals Mario and and Princess Peach’s relationship after 40 years
  • There's a real life Mario Kart-style track and it's the ultimate nostalgia trip
  • Mario Kart is the most stressful game to play, according to new study
  • Gamer's bonkers Nintendo 64 mission that took him 6 years to complete

Choose your content:

an hour ago
3 hours ago
  • Getty/Christopher Polk
    an hour ago

    Jennifer Lawrence reveals she asked Robert Pattinson about Kristen Stewart cheating scandal

    The actress admitted that she quizzed the actor about his dramatic breakup with his Twilight co-star in 2012

    Entertainment
  • Instagram/@kathbum
    an hour ago

    Katherine Ryan gives sweet first look at baby after labour lasts just minutes

    The comedian confirmed the birth of her fourth child last week

    Entertainment
  • Bob Berg/Getty Images
    an hour ago

    Woman who inspired Tupac song after abandoning baby at 12 reunites with child decades later

    Author Jeff Pearlman tracked down 'Brenda's baby' while penning a new biography about the rapper

    Entertainment
  • Netflix
    3 hours ago

    The Inbetweeners star Joe Thomas takes brutal swipe at Bear Grylls after filming show with him

    The actor took part in Netflix's Celebrity Bear Hunt

    Entertainment