Gino D'Acampo has caused quite the stir on This Morning - again - for giving a viewer some sexual mental health advice. Take a look at what the chef had to say:
The 46-year-old Italian chef may be a dab hand in the kitchen, but when it comes to sex and relationships advice, he's known to sometimes get himself into a spot of bother.
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From suggesting a viewer have a threesome with their own father, to making an offensive comment during a This Morning Christmas special, D'Acampo has faced backlash on multiple occasions for his appearances on the ITV daytime TV show.
On today's episode of This Morning, D'Acampo left Phillip Schofield and Holly Willoughby pretty much speechless after suggesting a bride should go and have some solo fun to stem her pre-wedding jitters.
A caller named Gemma phoned into This Morning to ask the hosts and D'Acampo: "How can I calm my wedding nerves?"
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Willoughby suggested going on a 'long walk,' however D'Acampo quickly responded by admitting he was thinking of 'something different'.
Cue Schofield giving D'Acampo the sort of look you give you a child when you know they're about to do something naughty they know they shouldn't.
"If you want to go for a long walk, you go for a long walk," D'Acampo continues, before leaning into the hosts to ask, "Can you say the word masturbate?"
So much for subtlety.
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After being met with a look of astonishment and bright red British blush from Schofield and Willoughby - although they really should have seen it coming given the chef's track record - D'Acampo questioned the hosts again.
Shaking his head, Schofield quickly shut the chef down.
Whether D'Acampo has learnt his lesson is another matter entirely.
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A viewer quickly sprung to Twitter to post the clip alongside the caption: "Gino asking if he can suggest masturbation to Gemma, who is stressed about her wedding. An unhappy Phillip Schofield is already thinking about the Ofcom complaints."
To give D'Acampo his dues, while it's perhaps not the best suggestion or choice of words to use on a morning television show when children could be watching, masturbation can be good for calming nerves and anxiety.
According to Healthline, a number of studies have shown there are links between self-pleasuring and helping 'relax,' 'reduce stress,' and 'boost your mood'.
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It can even 'give you a better understanding of what you need and want in a physical relationship' which could help in the This Morning's caller's case, with her nerves ahead of getting married.
Topics: Health, Mental Health, Sex and Relationships, TV and Film, This Morning, Holly Willoughby, Phillip Schofield