The majority of the male population really aren't shy about discussing the size of their trouser snakes when they're leading us to believe they're packing something absolutely humungous down there.
However, there aren't many blokes who would be brave enough to open up about being at the opposite end of the spectrum and having a penis so small that it's just one-inch long.
Enter Ant Smith - who is the proud owner of a 'micro-penis' that is giving the well-endowed a run for their money in terms of being confident about their c*ck and balls.
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His miniature manhood might stand to attention at just four inches in comparison to the UK average of around 5.6 inches when erect, but it isn't a deep, dark secret which he feels self-conscious about.
In fact, Ant is empowered by being petite in the penis department and he reckons other fellas should be too - while joking he'd still easily outperform his girthier peers between the sheets anyway.
Take a look at this:
However, that's not to say he hasn't struggled with the size of his manhood over the years.
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It was his biggest - no pun intended - insecurity at one point and he's probably heard every tiny d*ck joke known to man by now, but his small penis has bizarrely turned out to be Ant's superpower.
In a post on his website - which should be read at your own risk and probably not in work - he explained: "Whether having a w*nk, or a p*ss, or casually confronted by an obvious bulge on the tube, a voice would say 'you inadequate little b**ch'.
"As well as the lost energy, there's the danger that at some point, in some way, this inner destructive submissiveness would bring me ruin. So I did what it is best to do with all half buried truths...I set it free."
And by setting it free, it means writing a string of works - including a book titled The Small Penis Bible - as well as appearing on the UK's number one daytime chat show, This Morning, to discuss what life with a small willy is like.
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The poet explained he was on a mission to help men overcome their concerns about their penis sized after he managed it himself when he realised that 'anxiety grows in the dark'.
He told the hosts of the ITV show: "I think I spent years and years thinking, 'Oh, I am the only one with this problem.'
"And by keeping quiet, I wasn't letting anybody else with the same problem realise that they're never really alone."
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Ant said he doesn't like describing his manhood as a 'micro-penis' because he believes it is just an unnecessary 'means of labelling people' - and after being mercilessly teased at school, he isn't too keen on characterisations.
Although it took him a second to get into the rhythm of things after losing his virginity at the age of 21 due to his fears about his small penis, Ant insists he puts on an A* performance for his other half these days.
It turns out that this is the thing which people are most interested in - Ant's love life with his wife Christine.
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He explained: "I would get embarrassed if the condom slipped off as my penis was too small to keep it on.
"Somehow the size of your penis has become linked to how much of a 'man' you are, which is nonsense. My wife assured me my size made no difference."
He explained that the 'amount of extension' which occurs when he becomes erect 'delights' his spouse Christine.
Ant continued: "I use a lot more than that part of my anatomy in my relationship with my beautiful wife.
"She has always been quite proud of the things I write and publish about the issue, as I am just trying to make the world a bit better."
Topics: Health, Mental Health, This Morning, TV, Sex and Relationships
Olivia Burke