Iggy Azalea has revealed what fans can expect if they subscribe to her new OnlyFans account.
The Australian rapper declared her arrival on OnlyFans to the world yesterday (13 January) as part of a year-long multimedia project dubbed 'Hotter Than Hell'.
It marks her first creative project in more than a year and a half and comes after Azalea hyped up fans with some cryptic posts teasing her announcement, including one which came in a response to a fan asking when she'd be releasing new music.
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The rapper replied: "Music?… summer. Scandalous sh*t?… Friday."
Azalea delivered on her promise with the announcement of Hotter Than Hell, which will include her fourth studio album as well as her arrival on OnlyFans.
Obviously, though, people don't go to OnlyFans for the music, so Azalea has explained exactly what she'll be offering on the platform known for its explicit and, yes, 'scandalous' content.
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In her initial announcement, the rapper promised 'photographs, visual artist collabs, videos, merch & all kinds of aesthetically pleasing, hot as hell things', with fans being able to get a 'first look' at the content on OnlyFans.
Following her announcement, Azalea shared an image of what looked to be herself naked, wearing heels and eating a cherry alongside the caption: "You better be subscribed & logged on tonight… Something hotter than hell in your inbox at 9pm."
The Hotter Than Hell project is centred around 'creative, colourful, tongue-in-cheek fun', and assures fans that it will be 'unapologetically hot'.
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If that's not enough to entice fans to fork out the $25 (£20) per month subscription cost, then the Hotter Than Hell announcement also noted that the rapper is planning to work with noted producers and photographers to create her content, taking inspiration from 'the supermodels of the ’90s, Pamela Anderson, the conception of the centrefold model, sexuality and its differing viewpoints between men and women, and Madonna’s ‘Sex’ book'.
Azalea's collaboration with OnlyFans marks a U-turn from a claim she made in April 2021, when she described the site as 'really empowering' but said she would 'never, ever join'.
Explaining her change of heart, the rapper told Variety: “Admittedly, I never knew OnlyFans was a place where I could be creative, so I didn’t expect to be collaborating with them on my biggest project to date!
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"Once I looked beyond the surface-level chatter about what it means to have an OnlyFans, I realized it was the perfect platform to launch a multimedia concept on.
"I feel excited about not having to worry about the overwhelming and creatively limiting censorship artists have to navigate when sharing work on other digital platforms.
"The project is bold and fun — so is this collaboration — I think it’s going to surprise a lot of people.”
The Hotter Than Hell project is set to come to an end in December 2023 with the release of a coffee-table book.
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Emily Brown