I’m A Celeb is finally back for another year but its line-up of celebs has caused quite the stir.
As well as controversial politician Nigel Farage, among those in the Australian jungle is Britney Spears’ sister – only that seems to be going unmentioned.
Jamie Lynn joins Farage, Fred Sirieix, Frankie Dettori, Nella Rose, Tony Bellew, Josie Gibson, Nick Pickard, Danielle Harold, Sam Thompson, Marvin Humes and Grace Dent in this year’s series.
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Viewers were baffled ahead of I’m A Celebrity… Get Me Out of Here! even starting when Jamie Lynn said what she was famous for.
The 32-year-old said she was ‘best known for being an actress and a singer’.
Now, for any fellow Nickelodeon kids out there that might be somewhat true as you may have once better known her for Zoey 101.
Jamie Lynn played the titular character in the show from 2005 until 2008 but ITV viewers point out she’s probably better known as being Britney’s little sister.
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However, during last night’s (19 November) show, this seemed to be left unsaid with the campmate avoiding mentioning it.
This Morning’s Josie Gibson even tried to get her out of it, asking: “Who got you into music then?”
“I’ve always kind of been into music, you know what I mean?” responded the ‘Oops! I did it again’ singer’s sister.
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But Josie continued: “Very musical family, aren’t you?” And again, just a ‘yeah’ from Jamie Lynn.
The This Morning star tried again: “Was your grandma into it?", but the American said: “My mum played the piano a lot.”
Many of the campmates were starstruck though as EastEnders star Danielle Harold said in camp: “It’s just mad, I’m with Britney Spears’ sister.
“I used to watch Zoey 101 when I come home from school. So it was a bit weird, a bit random.”
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And viewers have a conspiracy theory as to why Britney isn’t being mentioned, with Ant and Dec also avoiding it.
One wrote on X: “Ant and Dec have deffo been told not to mention Britney so they’re just taking the royal p**s.”
During the show the presenter duo said: “Jamie Lynn Spears, actress and singer, but may be best known for having one of the most famous siblings in the world.
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“Yes, Bryan Spears.”
Viewers wrote: “Ant & Dec mocking Jamie Lynn’s obvious ‘don’t mention Britney’ rule is top tier.”
While people reckon the star has a rule about her sister’s name being mentioned, another wrote: “Irony is if Jamie Lynn mention’s Britney she’d get hate for trying to use her to gain publicity, but if she keeps her mouth shut she’s a snake for not acknowledging her. There is nothing she can do to make you all happy so just let her surprise us??”
Watch I'm A Celebrity...Get Me Out Of Here! daily at 9pm on ITV1 & ITVX.
Topics: Im A Celebrity, Britney Spears, TV and Film, Celebrity, ITV