The wife of I'm A Celebrity... Get Me Out Of Here contestant and McFly star Danny Jones has claimed that before he went into the jungle he told a few fibs about his phobias.
Much that the celebrities will face on I'm A Celeb is unpleasant whether they're terribly afraid of it or not, but the worst moments (and therefore best TV for the audience) is when someone has to contend with a creature they're genuinely terrified of.
Seeing someone getting a bowl of spiders poured over their head is a decent night's entertainment. Watching someone terribly afraid of arachnids have to cope with the fact that some giant ones are now crawling all over them is peak TV.
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I'm A Celeb producers will know plenty about the famous faces they bring onto the show, particularly in the way of fears, allergies and medical conditions.
Tulisa, for example, is exempt for medical reasons from tasks where she'd have to go too high up.
However, it sounds like the McFly man has been telling a few porkies when it comes to the jungle creatures he's most afraid of.
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Speaking on the Never Have I Ever podcast, Danny's wife Georgia said he pretended to I'm A Celeb bosses that he was scared of snakes but isn't really frightened of them.
She said: "He's lied, and he said he's scared of snakes. Bulls**t! World exclusive: bulls**t. So, everyone vote for the tasks that don't involve snakes, please!
"He’s not scared of snakes, but he said he is, that’s a double bluff.
"So, he's now going to get tasks with snakes, I think they think Danny's a really genuine guy!"
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Danny has already had some serpentine encounters already on I'm A Celeb, with the crew having to step in very early on to help remove a snake from his shorts.
Very early on in this year's I'm A Celeb he and Barry McGuigan had to face something called the 'Mausoleum of Misery', which largely consisted of them being stuck in a small box and having to share the space with various unpleasant animals.
Danny did admirably well in there with the snakes but as he emerged he shouted: "Can you get it out of my shorts!"
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Fortunately, I'm A Celeb has animal handlers on call for just such an occasion and they were able to help him out.
Knowing now that his fear of snakes is a ruse it's possible that I'm A Celeb bosses might think what else they could make him do.
Unless of course Georgia is pulling off a bluff on her husband's behalf to try and steer him into trials without snakes to spare him from his greatest fear.
I'm A Celebrity... Get Me Out Of Here! continues nightly at 9pm on ITV 1.
Topics: Im A Celebrity, Celebrity, Music, ITV