Dragons were recently left gobsmacked after one entrepreneur well and truly shut Steven Bartlett down during their pitch.
Dragon's Den is known for courageous people stepping into the den where they really could have their entire business ripped apart by five or six experts in the field.
But rarely do we see entrepreneurs biting back, and this woman put new Dragon Steven Bartlett right in his place.
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The entrepreneurial duo walked into the den to pitch their fitness recovery products, which consisted of massage guns, compression boots, cold water immersion ranges and much more.
Business partners Joe and Lottie were after £100,000 in return for a five percent stake in their company.
The pitch in its entirety went well, and the dragons seemed impressed - but Steven had some criticisms.
He said: “Honestly, I have seen all of this before. These massage guns, they send me this stuff all the time and it’s just piling up in my house.”
Well, this is when things got real.
Lottie replied to the millionaire, saying: “With all due respect, you’re not our core customer to be honest with you.
“Our core customer isn’t getting sent free therabodys.
“They are people who love sport, they love running, they go to Parkrun, they sign up for 10k runs - we meet thousands and thousands of them.”
Mic drop.
The Diary of A CEO podcast host was left lost for words.
He later claimed he was ‘in love’ with the duo, but didn’t feel the same way about their business, and decided not to invest.
Despite this, they received four offers from different dragons, and opted to go into business with Gary Neville and Sara Davies, who were happy to work together.
Gary offered a five percent stake for half of the money, and Sara offered all of the money for 10 percent, with a reduction down to five percent after a year if she made her money back.
But it was Lottie’s response to Steven that caused quite the stir on social media.
In response, one person on TikTok said: “When you have to remind rich people that normal people don’t receive PR.”
Another said: “The way he was absolutely seething, I love her," and a third added: “His face at the end is too funny.”
People joked that he didn’t mention his brand Huel, with one saying: “Do they know Huel they’re talking to?”
Another added: “Wait until the Huel massage guns come out, it'll be the best product he’s ever used.”
Topics: Dragons Den, BBC, Money, TV and Film
Mia Williams