Dragon misses out on huge amount after leaving Steven Bartlett to invest in company now worth £140 million

A business which featured on Dragon's Den and got an investment from Steven Bartlett has been valued at around £140 million.

Drinks brand PerfectTed appeared on the investment show in 2023, looking for a chunk of cash in exchange for a stake in the business and walked away with success.

Things have been going pretty well for PerfectTed since then as it's just attracted another dollop of investment which values the business at a significant level.

According to The Grocer, an investment company called Felix Capital has bought a small minority share which, if replicated across the whole operation, would make it worth £140 million.

That's not a bad bit of growth from PerfectTed, which sells matcha and energy drinks and markets itself as a healthy alternative to other energy drink brands.

They brought healthy energy drink company PerfectTed onto Dragon's Den, it's done pretty well since then (BBC)

A couple of years ago, when they brought it onto Dragon's Den, PerfectTed founders Marisa Poster and Teddie Levenfiche valued their business at half a million quid.

Peter Jones and Steven Bartlett invested £50,000 for a five percent stake apiece in the business but the elder 'Dragon' stepped away later on.

And now, PerfectTed has sold another chunk to investors and it seems that the value is now £140 million.

Bartlett previously claimed that the business was pulling in revenues of £30 million and 'growing rapidly toward £100 million', while The Grocer says the business made a profit of around £700,000 last year.

PerfectTed is far from the only Dragon's Den success story, as a number of businesses which got the nod from the investors have gone onto big things.

One of the most famous of these is Levi Roots and his Reggae Reggae Sauce who wowed all of the dragons with his presentation.

A new investment values them at £140 million, not bad (BBC)

However, some of the candidates who were subjected to harsher words went on to become successful.

A woman who had her business idea for sustainable packaging slated as 'pathetic' by Duncan Bannatyne did manage to convince a couple of the others to invest, and now she's ended up making £10 million a year.

Vegan dog food entrepreneurs were branded 'delusional' when they wanted £75,000 for one percent of their business, meaning they reckoned their idea was worth £7.5 million, but they were able to walk out with a 2.5 percent investment.

Now, they're worth far more than the £7.5 million they initially valued their business at and said things were going in a 'really, really positive' direction.

There's been quite a few success stories over the years.