ITV have got a new show on at the moment called Fortune Hotel, which consists of couples swapping briefcases in a fancy environment while Stephen Mangan watches on.
All right, it's a bit more complicated than that.
Basically, the premise is that 10 pairs of Brits have been sent to a luxury Caribbean resort and upon arrival, they've each been given a briefcase.
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Eight of them contain diddly squat, but it's the other two where things get really interesting.
One of them contains the Early Checkout Card, while the other holds the show's grand prize of £250,000.
You might reckon that the couple who get the prize money are the lucky ones, but there's lots of swapping to be done before we get anywhere near the end.
Each day, the contestants go through challenges to find out who might be harbouring a secret and who is relatively harmless, and is this starting to sound like The Traitors to anybody else?
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There's a lot less murder and a lot more briefcase swapping involved, but at the end of the day it's strangers brought together for a bunch of challenges who have to make decisions based on limited information where people keep being booted off.
While The Traitors ends with someone getting murdered, Fortune Hotel episodes end with a session at the bar where boxes get swapped and the pairs must decide to hang onto what they've got or risk swapping their case out.
As you can probably guess by now, the pairs are eliminated one by one until the last pair standing with the £250,000 gets to take it home and keep it.
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The pairs participating are made up of four lots of best friends, two married couples, two lots of parents and children, a couple and a pair of business partners.
So far, so good, but some viewers have really picked up with the supposed similarities to The Traitors and called out Fortune Hotel.
Some folks who don't seem to be fans called it a 'cheap knock off' and an 'absolute carbon copy of The Traitors'.
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However, others are enjoying the fact there's another social deception game on the telly, and The Traitors can't be on all the time.
Also, someone else who was more of a fan of it compared it to the 'Carrot in a Box' segment from 8 Out of 10 Cats Does Countdown, and they rather have a point.
Then again, you remember what legendary television that spawned.
Plus, did you really expect that other channels wouldn't see the success of The Traitors and think to make possibly similar versions of the shows?
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If you think one social deception game is a 'knock off' of another, never go to a board game club or you'll tie yourself in knots.
Fortune Hotel is available to watch at 9pm on ITV1 between Monday and Thursday from 13 May.
Topics: ITV, TV and Film
Joe Harker