Viewers are accusing ITV of trying to 'rip-off' The Traitors with a new show that aired last night (13 May).
The BBC reality series has received rave reviews since it first premiered back in 2022.
The premise for the 'social deception' show sees 22 strangers compete in various missions, with the hopes of winning up to £120,000.
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Among the players are the 'Traitors', who meet in secret and decide to eliminate the other players, known as the 'Faithfuls'.
It's been hailed as 'genius reality TV' among the critics. However, ITV's The Fortune Hotel has been accused of following a very similar premise to The Traitors. Take a look:
Hosted by Episodes star Stephen Mangan, 10 pairs of contestants will arrive at The Fortune Hotel where they will be given an all-important briefcase.
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Inside one of the ten cases is £250,000 in cash, with one also containing the 'Early Checkout Card'.
Whichever pair is left holding that case at the end of each show will see their stay brought to an end.
Contestants will attempt to figure out who has which case through playing various challenges, while viewers at home will know exactly what's going on.
At the end of each episode, each pair must decide whether to keep or swap their case.
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However, after watching the first episode last night, viewers are calling it a 'carbon copy' of The Traitors with 'the same theme music', as one viewer posted on X: "I’m going in watching The Fortune Hotel with an open mind, but nothing, and I mean nothing, is EVER going to compare to The Traitors."
"Even the slowed down music being an absolute carbon copy of The Traitors," a second penned.
"I see ITV are trying to rival The Traitors format even using the same bloody music #TheFortuneHotel," another added.
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"When you order The Traitors from Wish… #FortuneHotel," a fourth joked.
Ahead of the premiere, Mangan said: "This show has it all and I can’t wait to take up my post as the devilishly polite but mischievous manager of The Fortune Hotel.
"But be warned, once you’ve checked in, nothing is as it seems…”
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Paul Mortimer, ITV's Director of Reality Commissioning, added: “I am so excited for our viewers to get to experience this reality TV event set in the glamorous but drama-filled world of The Fortune Hotel.
"Our hotel guests (and players) will reflect a cross-section of the audience. With an eye on the prize, alliances amongst them will be made, tested and dramatically broken as they all battle to secure the elusive top prize."
LADbible has contacted ITV for comment.
Anish Vij