Ever wondered why Five Guys feel the need to serve you a massive pile of fries regardless of the portion? Here is why.
Originally founded back in 1986, Five Guys has since gone on to be one of the major players in the fast food industry, with almost 1,700 restaurants in operation across the world.
Primarily known for their burgers and shakes, Five Guys fries have become particularly popular over the last couple of years.
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Which leaves many people wondering - why does the restaurant shove so many chips into the bag?
This decision is a topic which has received plenty of attention on social media, with one person joking: "I mean yeah Five Guys is expensive but you get a literal feed bag of fries and a burger the size of your head."
"Yeah Five Guys might be a bit expenny but swear they give you enough chips to feed a family of 4 for about three weeks in them bags," a second person commented, while a third added: "I forgot five guys give me every chip known to man when i order a small chips."
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So, why does the fast food chain give you enough chips to feed, well, five guys?
Turns out, it's all part of a pretty clever marketing idea from co-founder Jerry Murrell to make sure customers feel like they're getting their money's worth.
Read more: Lad labelled a hero after 'revealing recipe' to make 'expensive' Five Guys fries at home
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"I won’t name names, but other restaurants just don’t give a satisfying amount of fries. We always give an extra scoop," Murrell told Food Republic back in 2016.
He continued: "I say load ’em up and make sure they get their money’s worth.
"[Some] people complain that they get too many fries. I just tell them to make hash browns with the leftovers. I teach my managers that if people aren’t complaining, then you’re not giving them enough."
The choice to overfill your chip bag is also outlined on the Five Guys website, alongside a recommendation for how many people a portion will feed.
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"We suggest sharing the fries if you are visiting with other people," the website states.
"We recommend that the serving size for 1 Little portion is between 1-2 people, and for 1 Large portion is between 3-4 people, although it’s up to you!"
So there you have it; Five Guys overloads customers with fries as an incentive to keep them coming back for more - and hopefully to distract them from the extortionate cost of their burgers.
Topics: Five Guys, Food And Drink, Social Media, Business