With Clarkson's Farm season three done and dusted, rumour has it Jeremy Clarkson has turned his attention to another income stream - running pubs.
After taking over Diddly Squat Farm back in 2019 - a plot he'd actually owned for 11 years before that - Clarkson turned the business venture in to one of the most-loved TV shows in recent years.
With four season on the way, Clarkson is clearly keen to keep his income streams open - something he says has helped him big time after revealing how much he made from the Cotswolds farm in the third season.
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Reports suggest that The Grand Tour star has now set his sights on a pub just 11 miles away from Diddly Squat; the Grade II listed Coach & Horses at the historic village of Bourton-on-the-Water.
The pub is currently owned by pub company The Stonegate Group. But it's current leaseholders? None other than Hawkstone Brewery, which manufactures Clarkson's famous lager and cider products of the same name.
Insiders are now hinting that Clarkson, now 64, wants to take over to 'champion British farming' that holds traditional pub culture at its core, with local produce at the core of its offering.
The pub - which is currently shut and advertising for a manager - is nearby to Hawkstone Brewery, making transportation of his own lager and cider a breeze if Jezza did in fact take over the running of the watering hole.
Earlier this year, Stonegate revealed it wanted to reopen the pub after securing new rights to sell alcohol from 11am to 11pm, seven days a week.
As reported by the Local Democracy Reporting Service, the company’s agent said: “It’s a tenanted pub. So we will let the pub to a tenant at some point.
“The precise identity of that tenant is unknown. It is being marketed on Stonegate’s website. It would have a really good food offer to encourage people to visit. There would have to be significant investment."
In March, one local councillor warned that if Clarkson takes over, the village needs to be prepared for a huge influx in traffic and footfall.
Councillor Jon Wareing said: "As far as Jeremy Clarkson's intentions with the pub are concerned, I understand he's passionate about championing British farming and one way to do that is to ensure a local pub serves locally-produced food and drinks in a family atmosphere with affordable pricing.
"I'm totally supportive of measures that support our local farming community, they continue to have a really tough time of things, and we have great local meats, cheeses and other fresh produce that we should be celebrating."
The pub will need a massive investment before it was to reopen, with around £750,000 mooted as the necessarily cash injection to get it in to decent shape.
And with Clarkson spotted with a film crew in the car park earlier this year, could it be a sub-plot to the fourth season of Clarkson's Farm? Only time will tell.
If he does take over, you can be sure he'll use it as an avenue to sell his local produce on its menu, alongside Hawkstone Lager on draught.
LADbible has contacted representatives for Clarkson and Hawkstone Brewery for comment.
Topics: Alcohol, Business, Clarkson's Farm, Food And Drink, Jeremy Clarkson, Pubs, UK News, Celebrity
Tom Earnshaw