An ice cold pint of lager under 30 degrees Celsius Mediterranean sun is the stuff of dreams as summer approaches and holiday season begins.
But one of the world's best destinations when it comes to a quality bev at a rock bottom price now has a new catch that, unfortunately, might defeat the point of visiting for some.
That's because it is cheap as chips to get there in the first place, with costs one of the most important reasons for many who holiday there.
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Ryanair is to thank for that, with the airline regularly flying bargain loving Brits to every corner of Europe for a sunny excursion or a cultural city break.
The budget Irish airline is here again offering flights to the European city for under £15; we're talking £14.99 to be exact.
And that's from across the country, with flights under £20 from five UK major airports - Belfast, East Midlands, London Stansted, Birmingham, and Bristol. It's a little over £20 if you want to fly from Manchester; which itself is pretty decent.
We're on about the city of Valencia, which lies on Spain's east coast near to Benidorm, Alicante, and not too far from Barcelona.
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Earlier this year, ferry operator DFDS ranked the Spanish city as one of its top four places to in Europe to visit if you love nothing more than a crisp pint in the sunshine - with half a litre of beer coming in at just £1.72.
That's the cheapest in Europe alongside the Portuguese city of Porto.
Hotels are going from £36 a night for a basic room, so it really can be done on a budget.
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Well, if the affordable price of flights, beer, and hotels are the reason you're flocking to Valencia, there's another new cost you will have to factor in that you might not even know about until you turn up.
The city is one of nine major holiday destinations that have brought in tourist taxes in a blow to visitors.
Now, if you're staying in any official accommodation - whether that be a hotel, apartment, or campsite - you have to pay an extra fee on top of your other expenses.
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It'll be between €0.50 (43p) and €2 (£1.73) per person, per night. The amount will be dependent on the standard of your accommodation.
For a family of four, it could see expenses go up by more than €50 for a week's stay.
Thankfully, children under 16 are exempt. But even then, it's something to factor in going forward.
Topics: Holiday, Money, Ryanair, Travel, UK News, World News, Food And Drink