A woman was left stunned after discovering what the Travelodge logo really is - and I have to admit I hadn’t spotted it, either.
The familiar-logo is a common site for anyone driving around the UK, with the budget chain having almost 600 hotels dotted across the country.
So you may think you know exactly what the logo is and what it’s supposed to represent - but if you’re anything like this woman on TikTok, or me, it turns out you’re wrong.
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But once you’ve been told what it is, you’ll find it hard to ‘unsee’ it.
TikTok user @chxrll explained on the social media platform that you might have to look twice to get what the logo is.
So have you taken a good hard look?
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While some have mistakenly assumed that the Travelodge logo are hills (and alternatively hills and a sunset), it is, in fact, a person tucked up in bed sleeping.
The TikTok user captioned her now-viral video: "My dumb ass thinking about how the Travelodge logo is a person sleeping...
"For years I thought it was hills!"
With an even more unlikely take than hills, one viewer wrote: "S**t I thought it was a seagull."
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A second added: "I've never seen that before in all my life I thought it was just colours."
"NO WAY. Been living a lie my whole life," wrote a third, while a fourth added: "I work for Travelodge and I've never realised."
So if you hadn't noticed it until now like me, take comfort in the knowledge that some Travelodge employees don't even know what it is.
But when you think about it, the logo makes perfect marketing sense, even if the vast majority of people don't seem to have noticed it.
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That's why it's fair to say that it's an optical illusion, but it turns out that while it went over a lot of heads, some people did see it on a first glance.
One wrote: "Am I the only one that has always known it's a person sleeping? I feel kinda special not gonna lie."
However, it is worth noting that the Travelodge logo is not the only familiar sight that's an optical illusion, as noted in the comments section to @chxrll's video.
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Another user joked: "Wait until you realise that the Toblerone logo is a bear on a mountain." OK guys, that’s enough now.
Claire Reid