The price of Mini Eggs has shot up in supermarkets across the nation and Brits are calling the unexpected mark-up ‘daylight robbery’.
TikTok user @JUDVH is the latest to take to the social media platform after spotting that a 270g bag of Cadbury Mini Eggs had risen to £4.85 at Sainsbury’s this year (that's about £1.80 per 100g).
By comparison, a 1kg bag from Amazon costs just £14.99 (£1.50 per 100g).
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In the viral clip, the TikToker says: “Cadbury’s [sic.] and/ or Sainsbury’s, you ill-mannered troglodytes. £4.85 for a 270g [bag] of Mini Eggs. Once upon a time, these were Lindt prices and even they've only just gone up to £6. Maximum, these should be £1 to the 100 grams. Your inflation does not add up.”
In a follow-up clip, he shares that Tesco has also notched their prices up for a family pack of Mini Eggs to £5.50 (or £4.85 with a Clubcard).
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The Mini Egg saga has spurred mass support online with customers joking they plan to ‘boycott’ UK the likes of Sainsbury’s, Tesco, and Waitrose over the rising price of Mini Eggs.
One social media user wrote: “For £4.85, they better hatch and lay more Mini Eggs.”
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Another joked: “Apparently you can get mortgage advice when buying these.”
Where to buy the cheapest Mini Eggs this year
If you're looking for the most cost effective way of buying Mini Eggs, you're better off buying in bulk. Shoppers have spotted a 1kg pack on Amazon for just £14.99 which works out considerably cheaper at £1.50 per 100g (although the price might depend on your shipping location).
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At the time of writing this, the cheapest 80g bag we could find online is available for £1.49 at Aldi, followed by £1.64 at Asda, and £1.85 at Waitrose.
According to iPaper, the price of an 80g bag of Mini Eggs shot up from £1.25 to £1.50 between 2023 and 2024 across supermarkets such as Asda, Tesco, and Morrisons. For price comparison, an 80g bag now comes in at an average of £1.85 in 2025 (equivalent o £2.31 per 100g).
What has Cadbury said about the price hike?
Last year, a 1kg pouch of the Cadbury chocolates ranged from £9 to £11.50. Now? You’re looking at at least £15 per bag. At Waitrose and Morrisons, a 1kg bag of Mini Eggs costs £15. You're also looking at £15 at Cadbury, £14.99 on Amazon, and a slightly lower price of £14 in Tesco.
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In January 2024, responding to a customer complaint about the price of Mini Eggs, Cadbury said: “Making changes to the price of our products is always a last resort, however, costs across our supply chain have risen steeply.
“Core ingredients we heavily rely on, like cocoa and sugar are a lot more expensive, while the cost of energy, packaging, and transport also remain high.
"As a result, we are having to make some carefully considered price increases across our range so we can continue to provide consumers with the brands they love without compromising on taste or quality.”
LADbible has contacted Cadbury for a comment.
Topics: Food And Drink
Danielle Fowler