When Gino D’Acampo is on ITV's This Morning, there is always a high likelihood the Italian chef will say something outrageous and get himself in to trouble.
Well, today (29 September) was no different, as Gino returned to the show to take part in a segment where viewers could ask him any questions they liked.
This wasn't likely to end well, but few could have predicted just how wild some of Gino's advice would be.
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Some of the questions asked to the Italian chef were relatively normal, like advice on finding love and tips on some Italian recipes. However, one question was certainly interesting, and as expected Gino responded in a way only he could get away with.
The final question came from a man who explained that his wife shouts his dad's name during sex, rather than his own.
Presenters Holly Willoughby and Phillip Schofield were instantly baffled by the question, with Holly recommending the man needed to have a chat with his wife.
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Gino was instantly bemused by the suggestion from Holly.
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Instead, the celebrity chef revealed he had an idea for the couple, which was probably not appropriate for morning TV.
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"I do have a solution but I don’t know if it’s for This Morning," Gino said.
In response, Holly said: "Well if your alarm bells are ringing, I’d listen to them loud and clear."
However, this didn't stop the 46-year-old as he decided to share the idea he had for the couple.
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"I think the only way to break this once and for all – threesome," Gino said, as Holly and Phil look to the camera in shock.
Gino continued: "Yes guys, that’s the way forward, that is the way forward.
"Get your dad involved and see what happens. One way or another, it’s going to come out of your head."
Viewers have been reacting to Gino's suggestion on social media, and it is fair to say many of them are not surprised.
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One viewer said: "#ThisMorning did Gino just suggest incest?"
A second added: "NOT GINO TELLING JOHN TO HAVE A THREESOME WITH HIS OWN DAD ON LIVE TV."
Meanwhile, a third said: "Imagine Gino presenting the show for two and half hours. Be a complete nightmare."
Gino certainly stole the limelight in today's show, as earlier he paid the workers in the studio a visit, claiming one had asked for advice on how to massage her boyfriend.
Topics: UK News, This Morning, Holly Willoughby, Phillip Schofield