McDonald's has confirmed that it will be bringing back Monopoly this year with bigger prizes than ever before.
The popular game gives customers the chance to walk away with more than just a full stomach, and this time around the chances of winning will be greater than ever.
The specifics timings and prizes are not yet clear, but the promotion will return 'later in the summer'.
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Alistair Macrow, chief executive officer of McDonald's UK and Ireland, shared the exciting news while discussing a new rewards scheme, serving it up as a delicious dessert to the preceding s**t sandwich that was news of price increases.
In a statement, he said: "Providing you with the best combination of choice and value that we can in these extraordinary times remains our focus, and is at the heart of the new rewards scheme we launched in the UK last week.
"MyMcDonald's Rewards offers one point for every penny spent through our app on our iconic food and drink, and these points can be collected and redeemed for free food as well as charitable donations.
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"We hope you love our new rewards scheme as much as you love our popular Monopoly promotion, which will return later in the summer with an even bigger prize pool and increased chances of winning.
"Thank you for being a McDonald's customer and for your patience with our people as these changes are introduced."
The 'changes' he's referencing are price increases, which will see a range of items go up by 10p to 20p over the summer.
From today (Wednesday 27 July), cheeseburgers will go up from 99p to £1.19 - the first time the price has gone up in 14 years.
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Macrow said: "At times like this, we know that providing great value is important. Since we opened in the UK in 1974, we've committed to offering great tasting food at affordable prices, and that commitment will not change.
"But, today's pressures mean, like many, we're having to make some tough choices about our prices.
"This summer, our restaurants will be adding between 10p and 20p to a number of the menu items impacted most by inflation. From today, we'll be increasing the price of our cheeseburger for the first time in over 14 years, taking it from 99p to £1.19. Some prices remain unaffected, and some will continue to vary across our restaurants."
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He continued: "We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could. We will continue to listen to what you want from us and work tirelessly to find solutions to today's cost challenges affecting our business."
Topics: UK News, Food And Drink, McDonalds
Jake Massey