With the rate that they've been flying off the shelves at, it's no wonder that Prime are about to sell their billionth bottle.
To mark the accomplishment in style, co-founders KSI and Logan Paul have launched an interesting competition.
The two internet stars shared a video explaining they are giving fans a chance to get their hands on a solid gold bottle of Prime.
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Take a look here:
Even if you're not a fan of the energy drinks or are sick of hearing your kids pester you for one, you should listen up.
That's because the glitzy solid gold bottles now up for grabs are worth a whopping $500,000 (£403,555).
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Brits and Yanks will both have the opportunity to win the weighty bottle - for free - on 10 November.
Paul and KSI both outlined the competition in the promo video and channeled their inner Chuckle Brothers while sharing lines.
The pair explained: "The golden Prime will be encased in bulletproof glass.
"To get to it you must correctly guess a six-digit code.
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"Each person only has one guess and only 20 seconds to make that guess.
"If the code is not guessed correctly within 48 hours, the torches inside the case will ignite.
"And the gold prime bottle will be incinerated completely - worth absolutely nothing. Mark Rober made it."
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Former NASA engineer Rober then makes a quick cameo while holding a flame thrower. Well, this is high stakes stuff.
KSI and Paul said there will be chances to win the gold Prime either side of the pond, in both London and New York.
So if you're not partaking and live in one of the cities, it might be a good idea to stay indoors on 10 November.
Even KSI reckons it will be 'absolute chaos', as he urged fans to 'please be safe' in a tweet following the announcement.
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Prime drinkers have been advised to stay tuned for further details, with the locations for each city to be revealed soon.
Social media users were already buzzing for the challenge, with many sharing their guesses for the coveted six-digit code.
One said: "These guys are marketing geniuses. The hype for this is going to be crazy."
Another wrote: "This is gonna be WILD."
A third added: "I might have to drive to New York lol good luck to the guessers."
A fourth chimed in: "This is cool but the self-destructing Mark Rober case makes it even cooler."
While a fifth commented: "It's gonna be something that's a word. The six digits for the London one might be 'legacy'."
I'd be keeping your guesses close to your chest - unless you plan on teaming up and splitting the bottle somehow.
Topics: KSI, Logan Paul, Social Media, London, US News, UK News