Logan Paul called Tommy Fury and his family b*tches in a mid-fight interview, a move that received a telling off from the commentators.
The YouTuber is at the Diriyah Arena in Riyadh, Saudi Arabia, tonight (26 February) to watch his younger brother's anticipated boxing match against Tommy Fury.
Though Tommy appears to be just about winning in the eight-round match, there are still a few rounds left to go.
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And just ahead of the fourth, Logan gave a short interview where he said, "Tommy, if you can hear me you're a b*tch bro," before calling the 'whole Fury family a b*tch'.
As well as sparking a massive reaction from the crowd, the commenters weren't too pleased with the strong language and unprofessionalism.
"Well I have to say that's the last thing we need between rounds," said one. "The fight needs to stand on its own, we don't need nonsense like that."
To which the other responded, "You don't do things like that, come on."
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Meanwhile, BT Sport placed text over the screen that read, "We apologise for any offence caused by the bad language."
Viewers at home criticised the moment, with one writing on Twitter: "Horrible production, when do we ever get interviews for any other boxing matches?"
Another pointed out: "If they are going to let Logan Paul trash talk in-between rounds on the mic it’s only right to let Tyson fury to trash talk."
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Similarly, a third added: "They need to interview Tyson Fury like they did Logan Paul so he can diss back."
Speaking of which, Logan previously proposed a 'round two' fight with Tommy's older brother Tyson.
In a clip posted to Jake's Instagram Story the night before the big fight, Jake told his 22 million followers: "Tomorrow I prove that the Pauls are greater than the Furys. The debate is over. Tune in, ladies and gentlemen."
Closing in on the camera, Logan then added: "Then Tyson, round two I'm knocking your ass out."
In an interview with BT Sport earlier tonight, the podcast host told BT Sport: "I'm about to knock out Tyson Fury tonight. Straight bro, if I see you, it's an RKO."
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Tyson hasn't yet responded the threat, but any true boxing fans will know how that bout would most likely turn out.
I wonder what Big John Fury would have to say about it if the two did end up agreeing to the proposition.
Topics: Boxing, Logan Paul, Tyson Fury, Tommy Fury, Jake Paul