Viewers have been left both mesmerised and terrified by footage showing the inside of a shark after the predator swallowed a diver's camera.
Ever wondered what it'd be like to be eaten by a shark? Well, turns out you can now get a little taste of what that's like after a bloke was out filming and a tiger shark decided to chomp down on his camera.
Conservationist and filmmaker Zimy Da Kid was out in the Maldives last year shooting for a documentary when he caught the attention of a curious tiger shark, who apparently fancied a taste of his 360-degree camera.
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Incredibly, despite being chowed down on by the predator, the camera survived, providing an insane glimpse into the shark's mouth, including its gills and teeth.
The footage was captured in Fuvahmulah, south of the Maldives, where the population of tiger sharks is high.
Speaking about the incredible encounter, Zimy told The Independent: “I put my Insta360 on a weight and then I put it on the sand and the shark was curious.
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“He saw this shiny thing and he thought ‘let me taste it’ and then he bit the camera."
Despite the terrifying ordeal, the filmmaker said he is keen to change the negative perception people often have of the predators, explaining: "When sharks bite people it is not because they want to eat us, it’s because they see someone and they are curious so they just bite.
“But they usually never eat the person because they don’t like it.” Don't think I'd fancy my chances either way, to be honest.
The cinematographer also wants to encourage people to protect the planet, emphasising the importance of sharks in the ecosystem of the ocean.
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“I started filming sharks because sharks are disappearing at a very, very fast rate which is going to be very bad for the ocean," he explained.
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“If sharks disappear then the whole ecosystem of the ocean is going to fall apart. If the ocean falls apart, then we will fall apart with it.”
After being shared on Instagram last year, the clip has racked up thousands of likes, with viewers left in awe over the incredible - and admittedly terrifying - sight.
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"This is phenomennal," wrote one user, as another commented: "This is insane."
A third wrote: "Are you serious, this is wild" and a fourth said: "The real JAWS."
Zimy is hoping his work will make 'people fall in love with sharks through beautiful images'.
It's a lovely sentiment, but I think this is a POV I'm more than happy to just experience through my phone screen.
Chloe Rowland