There was an unlikely star among the crowd at the Celebrity Big Brother launch last night (4 March).
Despite the fact the mystery man didn't manage to catch the eye of any of the famous faces, he managed to steal viewers hearts who were watching from home. Take a look at this:
Brits watched 13 famous faces enter the iconic house on Monday evening, and although there has been a bit of debate about the quality of the line-up, it seems like it will be an exciting series.
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Love Island's Ekin-Su Cülcüloğlu, Marisha Wallace, Fern Britton, Zeze Millz, David Potts, Gary Goldsmith, Levi Roots and Heartstopper star Bradley Riches are among the contestants this year.
Strictly Come Dancing's Nikita Kuzmin, Coronation Street's Colson Smith, Louis Walsh and Real Housewives of Cheshire icon Lauren Simon have also signed up to Celebrity Big Brother this year.
Sharon Osbourne has also been confirmed as a 'lodger' in the house, meaning she'll be there for a limited period of time and won't be a fully fledged contestant looking to be crowned winner.
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But despite the presence of all these VIPs, viewers at home were more preoccupied by a member of the crowd.
As the stars piled inside, a bloke in a blue jumper kept his arm extended outwards in preparation for receiving a high five or a fist bump from one of the celebrities as they headed into the house - but he was pied, repeatedly.
The numerous snubs didn't go unnoticed by people watching from home, as stars including Osbourne, Riches, Ekin Su, Mills and Nikita each bypassed his awaiting hand.
The worst part was, each time he just missed out - as the housemate heading inside would make physical contact with several fans in the audience, but each time reached the blue jumper guy, they would end up skipping over him.
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After about the fifth time, it became a bit hard to watch.
Loads of people who were tuning into Celebrity Big Brother took to social media to see if anyone else had picked up on the celebs seemingly giving him the cold shoulder, while also praising his perseverance.
One said: "Highlight of this launch is watching if blue jumper guy gets an interaction or not."
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Another joked: "Started watching CBB to see who’s going in, now playing a game of ‘Who will High 5 Blue Jumper Guy!’"
And a third added: "Anyone else just counting how many celebs give the tall guy in a blue jumper a high five?"
While a fourth laughed: "Huge sympathies to the dude in the blue jumper. Getting pied at every occasion."
Topics: Big Brother, Celebrity Big Brother, TV and Film, UK News, Celebrity