Brits love Benidorm. But just down the road from the popular Spanish resort is another seaside town that might be perfect for those who want something a little different to the Mediterranean's equivalent of Blackpool.
And Ryanair is here yet again with bargain flights to the region, starting at £14.99.
It's standard practice for the budget Irish airline, which just a few days ago launched a sale with flights for £13 that included the 'Garden of Europe' where pints are just €2 and temperatures top 30 degrees in the summer months.
It's also only £15 to the likes of Ibiza. But as with most Ryanair deals, they're time limited.
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Now, Benidorm. A marmite location, with some Brits heading back year after year while others wouldn't dream of setting foot there. A warning if you do go, mind, with a £1,000 fine coming your way for violating its beach laws.
Slightly up the coast from Benidorm - we're talking about 20 minutes in the car - is a gorgeous Spanish town that's been described as 'straight from a postcard' by travel giants Tripadvisor.
It's iconic in nature, with a national park in the shape of a massive rock sticking out on the town's coastline.
We're talking about the idyllic town of Calpe, which lies at the very heart of Spain's Costa Blanca.
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Historically an ancient fishing village, it now serves as a magnet for tourists given its closeness to Alicante Airport.
The rock is the Penyal d'Ifac Natural Park, which is a huge limestone rock that stands more than 1,000 feet tall. You can actually climb it but a warning, it's not easy and comes with very little safety features.
The view from the top is what climbers are after, with Ibiza visible on a clear day.
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Calpe benefits from cheap beer like its neighbour Benidorm, with the average large beer (500ml, so just short of a pint) coming in at €2.
Trying to clear that fuzzy head after a night on the bargain lager? A coffee comes in at just €2.
Calpe's seafront is a mix of gorgeous sandy white beaches where you can take part in a number of water sports.
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And with the town boasting a staggering 325 sunny days every year, the chances of catching glorious weather regardless of the time of year is strong.
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Flights to Alicante from the UK start at £14.99, which can be taken advantage of via Belfast, Bristol, Cardiff, and East Midlands airports.
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From Manchester, we're looking at £16.
If you don't want to fly Ryanair, you could opt for easyJet which offers its cheapest fares from £24.99 via London Luton Airport.
Alternatively, Wowcher is also offering package deals to Alicante on its website.
A shuttle or car from Alicante Airport to Calpe is around an hour.
Topics: Ryanair, Holiday, Travel, UK News, World News, Money, Cost of Living
Tom Earnshaw