Forget the internet, space travel and penicillin - the greatest invention of the last century is undoubtedly Heinz’s new Spoon Friez.
To mark National Fries Day (13 July), the brand has launched spoon-shaped chips (Spoon! Shaped! Chips!) capable of scooping up the perfect quantity of ketchup, putting an end to the suffering of crisp, white tops up and down the country.
The little potato spoons scoop up the perfect amount of Heinz tomato ketchup per mouthful, offering a great alternative to adult bibs (just us?).
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Announcing the scrumptious invention, Heinz revealed it had also carried out research that showed 95 percent of people refused to eat chips without sauce.
A further 84 percent of people are irritated by the minefield that is achieving the perfect chip/ketchup ratio, with Heinz noting: “84 percent of sauce superfans are often left feeling ‘fries-trated’, never being able to achieve a decent dollop of sauce they desire on a single fry.”
What’s more, according to Heinz, 4.5 billion French fries are eaten every single year worldwide, although it seems Heinz has confused ‘worldwide’ with ‘in my house’.
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Jenina Carroll-Goldin, Heinz marketing manager, explained: “Summer soirees are officially back on the menu this year. Ready to make up for lost time, many of us will be making memories with friends and family, sharing good times and great food.
“With French fries a common accompaniment to many dishes, it only seemed right that we explored a solution in time for the sociable summer season.
“We’re confident that the condiment concept will have a soft spot in many hungry hearts.”
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Anyone wanting to get their chops around Heinz’ surely-soon-to-be Nobel Prize winning invention has to enter this competition.
It’s been a tumultuous couple of weeks for ketchup fans, with Heinz recently pausing supplies of its key products to Tesco.
The likes of ketchup, baked beans and salad cream were in short supply on Tesco shelves after a fallout with US brand Heinz over price increases.
A resolution was reached between the food brand and the supermarket chain last week, with the brands saying in a joint statement: "The full range of Heinz products return to Tesco shelves and online, continuing to offer our customers great value on the nation’s favourite Heinz varieties."
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Last month, Steve Dresser, CEO of Grocery Insight, said cost increases led to a disagreement between Tesco and Heinz.
Taking to Twitter, he wrote: "A few issues with Heinz lines at Tesco… Some out of stock. Believe there are challenges over cost price increases here."
Topics: Food And Drink
Aisha Nozari