It’s a Saturday morning in the late 90’s and early noughties; you’ve either only just been born, haven’t even been conceived yet or you’re sat in front of the TV ready for SM:TV Live with your bowl of CocoPops - those are the only options.
The ITV and CITV breakfast show for kids, presented by Anthony McPartlin, Cat Deeley and Declan Donnelly.
An early presenting gig for dynamic duo Ant & Dec, the show had over 270 episodes over five years with sketches, competitions and challenges.
Advert
SM:TV Live was also responsible for the unforgettably named competition ‘Wonkey Donkey’.
Massively popular with its audience, the BAFTA-winning show was aimed at children – but seemingly had some spicy ‘jokes’. Well, ‘comments’.
And those golden years weren’t just the years of CITV shows but also, the music of S Club 7 – obviously.
'S Club Party', 'Reach', 'Don’t Stop Movin’ (I could go on) were tunes. And the singers behind them were pretty popular too.
Advert
Take Rachel Stevens for example, who proved to be a favourite of Dec at the time.
In a viral moment of the show, the presenters are counting down some of the best moments from the series as Cat says: “Our number four moment is the pottery wheel with Rachel.
"The lads always, always get very excited if Rachel or S Club 7 ever come on the show, she's known as 'the lovely Rachel' and is one of our closest friends.
Advert
“This is one moment that I know in particular sticks with Declan.”
The star seems to be quietly moaning to himself as his co-host speaks before saying out loud: “I’ve got a stiffy now.”
Unsurprisingly, Cat’s jaw drops in shock, Ant cheekily giggles and the studio bursts into laughter as Dec adds: “Can I say that?”
Flocking to the comments on YouTube, users wrote: “I like how Ant looks down and smiles awkwardly as if he agreed with Dec.”
Advert
Others said: “I can NOT believe he actually said that – and on a Saturday morning kids show as well.”
And one said: “Cat’s reaction is just priceless.”
It appears the children’s channel CITV, which is set to finish airing as a channel this September, simply wasn’t so wholesome and child-friendly backstage.
Advert
Former presenter Danielle Nicholls worked on CITV from 1998 until 2001, joining at just 19-years-old.
She got to interview all kinds of celebs on screen from Victoria Beckham to Justin Timberlake.
But off-screen was way more intimate. The now 44-year-old told the Daily Star: “I remember when I was only 19 years old and on CITV I snogged a pop star in the dressing room.
"It was quite cheeky, but I did even more than that with a footballer. The good news there is that I ended up marrying him, so that was OK!"
Topics: Celebrity, Ant and Dec, Declan Donnelly, TV and Film, ITV
Jess Battison