Remember back in 2019, when a picture of an egg made the world lose its collective mind? Well, that picture is no more.
I bet you'd never miss a picture of an egg - you could probably just go and look in your fridge if you wanted to see one, after all. But this was no ordinary egg.
This was World Record Egg.
It was a simpler time, before the coronavirus outbreak and before TikTok really took over our lives, when the egg overtook a post from Kylie Jenner to become the most-liked post ever on Instagram.
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The meaning behind the egg didn't become clear until after it beat Jenner's record of 18 million likes, when two more pictures appeared on the account showing the famous egg starting to crack.
Then, in an advert aired during the 2019 Super Bowl on Hulu, the egg itself revealed its message to the world, saying: "I'm the world record egg (you may have heard of me).
"Recently I've started to crack. The pressure of social media is getting to me. If you're struggling too, talk to someone. We got this."
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It emerged that the egg was a publicity campaign for Mental Health America, and the likes just kept on rolling in as fans showed their support for the campaign.
The egg held on to Instagram record for more than a year - until Argentina went and won the 2022 World Cup last year, and the most liked photo became one of Lionel Messi holding up the iconic trophy.
World Record Egg acknowledged the loss of its title by saying that it had made 'internet history' during its time in the top spot, but just a few months later, the egg has disappeared altogether.
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And today (19 March), the people behind the account deleted the photo and replaced it with a new image - one which showed the shadow of the egg, but no actual egg.
There was little explanation for the removal of the image - only the cryptic caption: "Where’s the egg gone?"
The post once again sent the internet into a spiral, with many devastated to see the egg disappear.
"WHAT DID YOU DO," wrote on Instagram user, while another commented: "GIVE HIM BACK!!!!!!"
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It looks like we're in for another waiting game when it comes to finding out why the egg disappeared, though we'll have to wait and see whether it garners much attention as it did the first time around, with original poster Chris Godfrey admitting the success of the first post was a 'fluke'.
Topics: Social Media, Viral, Food And Drink, Mental Health, Instagram
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Emily Brown