This high-octane fan experience from Jack Daniel's is taking over race weekend

After a sellout debut in 2024, Jack’s Rides is returning bigger than ever, doubling the number of rides and giving more fans the chance to experience a complimentary front-seat ride in a luxury, racing-inspired supercar.

For the first time, Jack Daniel’s is also launching Jack’s Garage at The Espy in St Kilda, creating a dedicated race weekend HQ for fans.

Jack’s Rides Is Taking Race Weekend to the Next Level

From Friday March 14 to Sunday March 16, between 12pm and 10pm, fans can book a complimentary ride in a luxury supercar from either The Espy in St Kilda or Crown Melbourne in Southbank.

These rides turn an ordinary trip to or from Albert Park into an extension of the race-day thrill, giving fans the chance to experience the excitement of a high-performance vehicle in action.

Each car is fitted with on-board headsets, so passengers can channel their inner race driver and cheer each other on throughout the ride. Each passenger will also receive a complimentary Jack Daniel’s cocktail.

Spots are free but extremely limited, and rides are available on a first-come, first-served basis, making this a rare opportunity for fans to get even closer to the action.

Jack’s Garage at The Espy Is the Ultimate Fan Hub

From Thursday March 13 to Sunday March 16, Jack’s Garage will take over The Espy in St Kilda, transforming it into a dedicated race weekend HQ for fans looking to celebrate all weekend long.

The venue will feature authentic McLaren F1 memorabilia, including driver suits and a replica McLaren F1 car, giving visitors an exclusive glimpse into the world of Formula 1.

To complete the experience, fans can enjoy a selection of signature whiskey cocktails, including the Last Lap Lemonade, which combines Jack Daniel’s No.7 with fresh lemon.

With a race-inspired atmosphere and premium drinks on offer, Jack’s Garage will be the go-to spot for fans to immerse themselves in the excitement of Grand Prix weekend.

Live Music Keeps the Energy High All Weekend

Across the weekend, the Gershwin Room at The Espy will host a live music lineup to keep the energy going long after the track action ends.

The lineup includes performances from Rum Jungle, Brad Cox, Durand Jones & The Indications, and Nina Las Vegas, bringing a mix of rock, country, soul, and electronic beats to the venue.

No matter the mood, the music lineup at Jack’s Garage will bring an unforgettable soundtrack to race weekend.

Jack's Garage Lineup:

Thursday, March 13 — Rum Jungle

Friday, March 14 — Durand Jones & The Indications

Saturday, March 15 — Nina Las Vegas

Sunday, March 16 — Brad Cox

Don’t Miss Out on These Exclusive Experiences

Jack’s Rides and Jack’s Garage are only available for a limited time during race weekend, making them a must-do for fans looking to take their race experience to the next level.

Whether it’s an exhilarating ride in a racing-inspired supercar or an immersive fan experience at The Espy, these events offer something for every motorsport fan to enjoy.

Book a ride.

Book a gig.

Please drink responsibly. Drinking and driving don't mix.