Taylor Swift is a bit like Marmite - you either know all the words to backwards to 'Shake It Off' or you'd rather hear nails on a chalkboard.
There's rarely any middle ground, but the NFL has seemingly been trying very hard to convert sports fans into full blown Swifties.
The pop star has been a regular - and some might say distracting - presence at numerous games throughout the last season to support her boyfriend Travis Kelce from the stands.
She recently said that they 'don't care' about anyone's opinions and that they will continue to be each other's number one fan, no matter what anyone thinks.
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Swift told Time: "When you say a relationship is public, that means I’m going to see him do what he loves, we’re showing up for each other, other people are there and we don’t care.
"The opposite of that is you have to go to an extreme amount of effort to make sure no one knows that you’re seeing someone. And we’re just proud of each other."
The pair's high-profile romance has dominated the headlines in recent weeks, but things really hotted up as Super Bowl Sunday (11 February) loomed closer.
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Fans were even making a detailed breakdown of Swift's tight schedule while trying to determine if she would make it back in time from her concerts in Japan to cheer her fella on, although some people have been left wishing that her flight was delayed.
A host of viewers have complained that the singer's attendance has proved a huge distraction from what is unfolding on the football field, especially due to the camera operators seemingly favouring shots of her over actual players.
People aren't too happy with how much the camera panned to Swift throughout the Super Bowl - as her clandestine chats with Blake Lively and her beer chugging skills are just a few of the many moments that have made it onto the big screen.
Pretty much every major moment in the game was accompanied by footage of the superstar's reaction to it.
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And seen as though it comes on the back of her Grammys success where she stole the show and announced her upcoming album 'The Tortured Poets' would be dropping in April, a lot of spectators reckon the constant coverage of her is a bit of overkill.
One social media user said: "Popular opinion: Taylor Swift has ruined the Super Bowl for 2024."
Another fumed: "I’m so tired of them putting the camera on Taylor Swift."
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A third added: "It’s not her fault, so I’m not hating on her. But, has there ever been another non-player or coach shown more times during a Super Bowl than Taylor Swift? CBS is riding her coat tails. She should be charging them for every time they cut away to show her reaction."
A fourth commented: "Can we please stop panning the camera on Taylor Swift! The game is not about her! We could care less!"
And a fifth chimed in: "Why they always putting Taylor Swift on camera like she's one of the players or something?"
Topics: Super Bowl, Sport, Kansas City Chiefs, San Francisco 49ers, Taylor Swift, Celebrity